a pair of spectacular off-white satin Versace Medusa Aevitas platform pumps. for $2.12 billion the acquisition was completed on 31 December 2018, keeping on Donatella Versace as head of creative design. Such is the fascination with Gianni Versace's life and dynasty that in 2018. On 25 September 2018, Michael Kors Holdings acquired all outstanding shares in Gianni Versace S.r.l. The company announced in 2018 that it would stop using fur in its collections. 4 hours ago &0183 &32 Purple Crystal La Medusa Bag Satin shoulder bag in purple. The Versace brand is known for its innovative designs having symbolic flashy prints and bright colors but with style. Love, Versace, Medusa - empowerment, beauty, strength, confidence - Medusa signifies many things but love is central to La Medusa and Repeat bags in Versace. He hoped his company would have the same effect on people and on those who wore his clothes and shoes. Gianni Versace chose Medusa as the logo because she made people fall in love with her and they had no way back. The logo came from the floor of ruins in the area of Reggio Calabria that the Versace siblings played in as children. The Versace logo is the head of Medusa, a Greek mythological figure. One of the most recognizable and well-known symbols associated with the brand is the Medusas head, which has come to symbolize the Versace design aesthetic. From roomy handbags to classic shoulder styles and contemporary camera bags - browse the selection of superb La Medusa designs. The company produces upmarket Italian-made ready-to-wear and accessories, as well as haute couture pieces under the Atelier Versace brand. Crafted in Italy from premium leather, La Medusa bags add a very Versace stamp to an outfit. It is believed that Gianni Versace was heavily influenced by Greek art when he was growing up in Rome. The Italian fashion house has incorporated the snake-haired maiden into their logo. How boring.Gianni Versace S.r.l., usually referred to simply as Versace, is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978. Some may not be familiar with the story of Medusa but will quickly recognize the symbol of Versace. It’s because the symbol of the Gorgon is not just a design choice, it’s in itself a story and a promise to carry through Versace’s sexy, often brash view of the modern woman.”Īnd, as Versace fans hope, a promise that will be kept by Michael Kors-whose corporate logo is simply his initials. “Althougha complicated mark like this is not what immediately comes to mind when considering modern branding and logo design,” said Jordan, svp and creative director of agency imre, “this classic symbol is perfect for a modern luxury brand navigating the high-touch, visual-centric nature of branding in a social media world. But Ryan Jordan says it works for the fashion realm. Pleasing as the symbolic juxtaposition might have been, though, the logo remains a busy one. Some devoted Versace fans fretted what the mass-luxe American brand might do to its new charge. 25 when Michael Kors, a Long Island, N.Y.-born designer who found fame as a Project Runway host, dug into his corporate pockets to pay just over $2 billion for Versace. Kors goes shopping The fashion world gasped on Sept. Was he thinking that deeply about his overall approach to design when he chose this symbol as his logo? I kinda hope so.” In a way, he played right into the myth, creating something that some might consider ‘ugly’ but causing many to be captivated with it. “I’m not a fashion designer, but I have always found Versace’s work to be ‘sexy ugly’-using garish patterns and loud, borderline obnoxious color combinations to make something of beauty. “This slice of personal nostalgia isn’t really enough to make this logo meaningful to others, and frankly, I think there mightbe more to the story,” said Michael Ventura, founderand CEO of strategy and design consultancy Sub Rosa. For years, Versace used his own name as his logo-until 1993, when he appropriated the Medusa head that he recalled from his childhood. After moving to Milan in his 20s and working for a number of designers, Versace started his own label in 1978, almost immediately gaining attention for his ashy, risqué designs. In the mosaic oor of one of them, they spotted a head of Medusa worked into the tiled motif. As the story goes, little Gianni and his sister, Donatella, used to play in the city’s ancient ruins. By 1978, a young Gianni Versace chose it as the logo for his burgeoning fashion brand.īorn in 1946, Gianni Versace grew up in the southern Italian town of Reggio di Calabria.
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